Thursday, 19 March 2009
Browse » Home » Concentrated Products , Princes , Recycled Plastic , Squash , Tesco , UK » Tesco Double Concentrated Squash
Princes and Tesco developed double concentrated squash to deliver environmental and consumer benefit via smaller, lighter, more portable pack sizes, leading to a reduction in packaging and less trucks on the road. The new range, called Double concentrated squash involves the end user adding 9 parts water to their squash instead of 4 parts water to 1 part squash. This allows the user to consume the same end product in their glass for half the amount of squash, while using half the amount of packaging. And the great thing is, the bottles are made from 100% recycled plastic (rPET).
In addition to the major consumer benefits of a more convenient and portable pack format, better availability and choice, this new initiative offers major environmental benefits as detailed below:
Old 3L (76g) moved to New 1.5L (41g)
• 46% packaging reduction.
• 34% reduction in vehicle movements
• Annualised saving of 824 tons of PET.
• Removes need for 13.4m plastic handles.
1L (34g) moved to 750ml (28g)
• 17% packaging reduction (>30% when compared with industry 1.5L bottles)
• 33% reduction in vehicle movements
• Effective PET reduction of 637 tons.
• 100% recycled bottle.